web DESIGN

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Course Outline

• The tools and languages of the Web
  • HTML
  • XHTML
  • XML
  • CSS
  • Javascript
  • Dreamweaver
  • Fireworks
  • Photoshop
  • Flash
  • Third party utilities

• Everything you need to know about Colour on the Web
  • RGB and other colour models
  • Hexadecimal and Web safe colours
  • Converting existing brand colours for Web use
  • Generating a colour scheme
  • The emotion of colour
  • The science of colour
  • Creating a brand identity based on colour
  • Online resources for creating and testing colour
• Effective use of text on the Web
  • Typography within the context of Web design
  • Limitations of text on the Web compared to the printed page
  • How CSS has changed typography on the Web
  • Creating CSS styles
  • The rules of text usage on the Web
  • Tricks to encourage people to read your text
  • How to deliver your message efficiently
  • Text legibility
• Images, buttons and banners
  • What is image compression and why it is essential
  • Using Photoshop or Fireworks to optimise images
  • Keeping files sizes small and images sharp
  • Creating logos, buttons and icons in Photoshop
  • Slicing images and web page designs in Photoshop
  • How to use images effectively
  • Rules for making images stand out on the page
  • How to select and organise the perfect images
• Search engines
  • How users can find you on the Web
  • Meta tags, Alt tags and other tips to make your pages searchable
  • Overview of the current search engines
  • Creating logos, buttons and icons in Photoshop
  • Slicing images and web page designs in Photoshop
  • How to use images effectively
  • Rules for making images stand out on the page
  • How to select and organise the perfect images
• Publishing your site on the Web
  • Buying a domain name
  • Choosing a suitable host
  • FTP (File Transfer Protocol)
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